Q5 SUMMARY
sample size = 327; 95% confidence level
%
Count
Feminine
Health-conscious
Innocent
NET
Coke6% 2% 9% 98%
21 6 30 321
Diet Coke57% 59% 23% 92%
188 192 75 302
Coke Zero22% 55% 13% 91%
73 180 42 297
Total Coke72% 75% 39% 99%
234 245 126 323
Pepsi9% 2% 10% 79%
28 7 32 258
Diet Pepsi61% 58% 43% 95%
198 189 142 311
Pepsi Max10% 31% 7% 87%
33 101 24 284
None of these10% 17% 30% 57%
32 57 98 188
NET100% 100% 100% 100%
327 327 327 327